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A huge part of every economy in the world today is eCommerce; eCommerce is a way for sellers to connect with customers over the internet and sell their products online. What are the top eCommerce trends for 2022? Let’s dive in!
Using this method, customers are able to purchase goods that are not available in their locality and enjoy these commodities. Sellers on the other hand are able to reach more customers than they would with normal retail services.
Obviously, there are many gains that come with the use of this mode of trade, which is why sellers and buyers constantly invent ways to make this trade more effective.
Today, people buy almost everything from online vendors. Even consumables and perishables are purchased from miles away. The Corona Virus pandemic showed more ways that direct commerce can be beneficial.
For some business owners, they are beginning to favor online commerce over the retail and wholesale modes of commerce. This may be so because of the advantages that comes from eCommerce. For one, the producers may not need to have a walk-in-store and will be free from the hassles of paying rent and taxes that may accrue from owning a real shop.
Due to these obvious advantages, here are some of the trends to expect in eCommerce in 2022:
1. DTC Brands will expand their Reach
If there was a year where businesses’ recorded the lowest sales, it was the pandemic year. This was so because there was a lockdown in most countries of the world, either partial or full, this greatly restricted the movement of people and made them unable to purchase goods and services.
Businesses had to look inward in an attempt to salvage the situation and the answer to this menace was direct to customer sales. Selling online was the answer. Sellers began to expand their reach to accommodate more buyers. They devised better campaign methods and thought up more flexible ways to receive payments and send out goods to their clients. An increase in this type of commerce should be expected in 2022.
2. There will be an Increase in the number of Online Sellers
2022 will most likely witness a surge in the number of sellers online. It is estimated a good number of retailers and wholesalers will ditch their shops and focus their energy on trading online.
With a decline in the number of physical sales, big retailers may emulate the digital sellers and their mode of operation; they may join the cyber commerce and begin to compete for the scarce market.
3. There will be an Expansion of the Existing Cyber Sellers
A trend that we need to look forward to is a rapid expansion of the established cyber sellers. These sellers have raked in gains from eCommerce; they will expand their scope of trade and work steadfastly to increase their customer base, while at the same time, working hard to retain their previous customers.
This expansion may lead to the formation of many units of their businesses. It may become difficult to tell apart who owns what business. We may witness a surge in the signing of franchises by the smaller retailers, who may want to make use of the bigger retailers’ names and platforms to rake in more sales.
4. Sellers will Adopt Sustainable Policies
For eCommerce to thrive, sellers will have to adopt consumer-friendly policies that will keep consumers satisfied. A major policy that sellers will have to take into consideration is making policies that are environmentally friendly. They need to adopt eco-friendly packaging practices and shipping methods.
Big eCommerce platforms are leading by example by making giant donations in a bid to preserve the climate.
5. An Increase in Video Marketing
A basic form of advertising that eCommerce traders use is video marketing. Video marketing makes use of explainer videos to tell their clients about their goods and how they can be used. Video marketing also makes use of testimonials from their supposed past clients who do all they can to convince new users on how effective the product is and how they can benefit from its use.
Video marketing makes more sense than other forms of marketing when it comes to eCommerce as it takes the guesswork off the users as it concerns the advertised products.
There will be an increase in this trend in 2022. Producers and marketers will need to do more to convince their users.
6. Social Media Influencers
The importance of this group of people in eCommerce cannot be overemphasized. These are the group of people that have a large number of followers on social media; they use this advantage to charge a fee for advertising businesses. Their activities can greatly increase sales and engagement on the pages of their clients.
Social commerce has the ability to improve the communication between sellers and customers. This type of engagement can increase sales and the efficiency of the marketplace.